Serious reusability

Viacom is America's 6th largest media conglomerate with interests primarily in cinema and cable television.

Contemplating templating

24/i media approached +Drie to take on the Creative Direction and UX Consultancy in redesigning the Smart TV experience for Viacom's major brands in the USA.

Starting with Comedy Central, we created a set of re-usable templates enabling the in-house teams at Viacom & 24/i to co-create and implement designs for MTV, Nickelodeon, and Spike.

These highly flexible templates are currently the backbone of Viacom's American Smart TV and console apps enabling them to iterate and optimize the user experience with a click of a button.

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Serious reusability
Serious reusability
Serious reusability

Made for

Smart TV

Our role

Creative Direction
Design Management
UX Design
Visual Design