A new way of binging

Showmax (a Naspers subsidiary) is an African subscription video on demand (SVOD) service currently active in over 40 countries.

Find your next favorite

Showmax recruited +Drie to fill the positions of Global Head of Design and acting Product Design Team. Our joint goal was to push for maximum growth and to take Netflix head-on in Africa and Eastern Europe.

+Drie were instrumental in making Showmax a world-class streaming video product. I highly recommend them.
Barron Ernst
Chief Product Officer
Barron Ernst

To accomplish this, we initiated a global re-brand and executed a complete platform-wide UX strategy. Through small iterative changes and close collaboration with the in-house product and development teams, we managed to acquire an retain an insane amount of active paying subscribers in a ridiculously short time.

Part of that strategy was a complete new onboarding flow and retention plan which helped increase the overall customer base by an insane (not to be disclosed) number.

But if you enjoy talking numbers, we did also manage to boost a 2.8 AppStore rating to a 4.8 within a single release.

A new way of binging
A new way of binging
A new way of binging

Made for

Apple TV
Smart TV

Our role

Creative Direction
Design Management
Product Management
UX Design
Visual Design

Like to know more?

We would love to tell you all about how we've increased a 2.8 AppStore rating to a 4.8 within a single release.

Get in Touch