Redefining slow media consumption.
Mohi is a Dutch startup redefining mindful media consumption. Discover, trust, and engage with curated content at your own pace.
The Mohi platform curates a selection of articles, videos, podcasts, and audiobooks for deliberate engagement. Content is recommended by trusted sources or curated by Mohi, ensuring quality and relevance.
Upon its launch, Mohi captured the spotlight, drawing considerable attention from the media and influencers alike. This buzz helped rapidly amass a substantial user base, marking a promising start for the startup. Yet, the journey unveiled a hurdle—maintaining daily user engagement proved to be a challenge.
In response, we stepped in to help Mohi tackle this issue head-on. Our strategy was to boost daily user activity through the introduction of the "Weekly Selection" feature. Every Wednesday, this feature presents users with a curated list of content, offering fresh and intriguing options to explore each week.
Recognising the value of time, we also unveiled "Quick Bites"—a compilation of short, captivating reads or videos for those moments when users seek a swift dose of quality content. Furthermore, the "Top 10 Trending" feature was launched to spotlight the most popular books, articles, videos, or podcasts on the platform, guiding users towards the content that's currently capturing the community's interest.
These innovative features were designed with a clear goal: to enhance daily engagement on Mohi by providing users with a variety of ways to discover and enjoy content. Through "Weekly Selection," "Quick Bites," and "Top 10 Trending," Mohi aims to keep its user base not only growing but thriving, ensuring that every visit to the platform is both rewarding and engaging.
We were looking for experienced designers who challenged us and dared to ask tough questions about the platform.
Wibe van de Vijver
CEO
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Mohi
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